Getting Started With Adsense

Saturday, October 31, 2009

A very important element in the rapid adoption of AdSense is
that it has been very easy for publishers to get the ads on
their site as quickly as possible.
Integrating AdSense in your website takes only a few minutes,
and you can be on your way with one or more nicely integrated
AdSense ads.
The first thing you need to do is navigate to
http://www.google.com/adsense and either apply or log in with
your existing account and password. What follows is a page
presenting the Google AdSense Terms and Conditions which you
must agree to in order to proceed.
You are presented with a report page which you can use to get a
detailed status on how your AdSense advertising is doing. This
allows you to improve your site's contents and layout to
maximize your AdSense earnings.
On the top of your page you also have link to the setup section
where you can generate the code that will need to be pasted on
your website in order to have AdSense banners on your page.
You can use AdSense for text (the said ads), using a search box
or with referrals. Your choice among these options depends on
how users will navigate your site.
Finally, there is a "My Account" tab which allows you to set up
details concerning your account, payment and tax information.
To add a text ad
on your site, go back to the "AdSense Setup" tab and click the
"AdSense for content" link. Make sure you have cookies enabled
in your browser.
You can make a choice between ad units and link units. The
former contain text and or images concerning a certain site for
each unit, most with a detailed description, the latter only
contain links to certain types.
Of course, it's a bit hard to know which type you should use so
you should probably experiment with both for a while before you
decide.
You can also view an example of how the unit will look to the
right of your page. However, you may only use three ad units
and one link unit on any given page. This is believed to be a
step which Google takes for quality control.
The next step is to choose your add format and colors. You can
basically select any color palette you choose with Google
offering some of its own if you don't have the time or skill to
create one. You can constantly view how the palette will look
through the aid of an example. The one that works best in terms
of appearance and revenues will vary with the look, feel and
content of a website.
However, your ad formats are limited to a choice of eleven
formats. There's an "Ad Formats" link which takes you to a page
that lets you see all even of these in action so you can decide
best which one suits your site. Sometimes the most intrusive,
doesn’t work best however again, this can vary from website to
website.
After you finish with customization, you can click "Continue"
from the bottom of the page.
You are now presented with a section entitled "AdSense for
Content". You can click anywhere in the text and that shows the
JavaScript required to get AdSense running. This will
automatically select the text in the box.
You can then copy it and paste it into your pages directly. If
you use dynamic pages, you should paste this code within your
template so as to ensure that it gets displayed on any page of
your website. Some advertisers choose not to display Adsense on
every page, and this is understandable. An example of this is a
company that has adsense, may also have terms and condition
which would inevitably provide legal resources which would
probably be deemed inappropriate.
What is then left for you to do is get content on your page
(provided you didn't have any already). Google AdSense crawlers
will soon visit your site, making sure that the ads displayed
are relevant to your site's content.
And you're all done. For a simple page this should indeed be a
matter of a few minutes, which is precisely what makes AdSense
the choice for so many. Although it is quick, its mass appeal
also makes it the best. Through being the most popular,
advertisers and publishers alike see Adsense and Adwords
as their natural first choice.

Source of: http://www.articlesbase.com/internet-marketing-articles/getting
-started-with-adsense-549368.html

Adsense Tutorial.